When we got that call from Island Records & Def Jam Records to put a crazy lifestyle marketing campaign for Afrojack for Ultra/WMC 2014, we responded with a statement: “LPMG taking over #WMC!”
We put this on the back of the billboard trucks and stood by our statement! Between the billboard trucks, wrapped Ferraris, boat billboard advertisements, promotional models, street teams, two U-Haul trucks full of creative promotional products, airplanes flying over the beach with ads, a private listening session for Afrojack and crazy concert performances…We SHUT IT DOWN, taking over the land, the air, and the sea!
No way in the world could you have been in Miami and not seen or leave without knowing Afrojack’s #ForgetTheWorld is in stores 5.19.04 – salute to all our working partners and staff for making this happen! “Representing Island Records & Def Jam Records since 2004” – for a reason! #TeamResults.