Lex Promotions & Marketing Group played a major part in the effective promotion of Yo Gotti’s nineth studio album, “I Still Am”, released on October 27th, 2017 by Epic Records. The LPMG team launched a full 360 marketing campaign during the BET Hip Hop Awards and Revolt Music Conference weekend using digital LED and static billboard trucks, Freebee golf carts, product placement, and Activations Teams to promote the release of ‘I Still Am’.
Yo Gotti on 'I Still Am' customized Freebee by LPMG
'I Still Am' static billboard
Fans on customized 'i Still Am' Freebee cart and towels
'I Still Am' static billboard on South Beach waters
Wyclef took over Miami for Carnival Weekend with the release of his new album Carnival III and Lex Promotions & Marketing Group was an integral part of making it happen. The 20ft tall mobile billboard truck display was featured in the parade for all 35,000 attendees to see. Carnival participants from all over the country and abroad took pictures with it while the LPMG team accompanied Wyclef to help him give out towels and other promotional items. Even after touring the world and breaking Billboard charts, he still gives back to his core audience, jumping into the crowd, and climbing over fences at Miami Broward Carnival just to let the people touch him and shake hands. The integrated marketing efforts of LPMG proved to be a success.
Carnival goers in front of Carnival III static billboard
Wyclef and CEO of LPMG, Lex Pierre-Louis
Carnival goers promoting 'Carnival III'
'Carnival III' static billboard at Miami-Broward Carnival 2017
Fun in the sun chock full of jet skis, yachts, celebrities, and movie making entertainment only Miami is known for. Powered and presented by Lex Promotions & Marketing Group, one of the key curators of an exclusive event called “Waves” where celebrities and consumers can party on the water. Celebrities by the likes of Chris Brown, Meek Mill, Yo Gotti, and more have been in attendance. Be on the lookout for the next Waves. You do not want to miss it!
Lex Promotions & Marketing Group partnered with TIDAL for Rick Ross’ ‘Port of Miami’ 10th Anniversary Concert August 29th, 2017. LPMG provided support with event promotion, hospitality suites, and social media. With their social media push they were able to encourage those who weren’t privileged to take part to subscribe and livestream through TIDAL streaming services.
We love helping clients WIN! Taking over a parade, gaining maximum exposure, and having all eyes on our client’s brand. An amazing event take-over at the 3 Kings Parade in Miami with Fresco. #LPMG #LexPromotions #MobileBillboardMarketing
Lex Promotions and Marketing Group helped Alonzo Mourning along with his Alonzo Mourning Family Foundation kick off the 2nd Annual Zo’s Winter Groove. The four day event gave 400 high school students across Miami-Dade County the opportunity to have fun and engage in conversation about things like career and education opportunities, sports, navigating social media, bullying and other important topics trending in today’s culture. Zo hosted the event along with comedians Chico Bean and Darren Brand from season 7 of Nick Cannon’s Wild N’ Out, at the Lou Rawls Center for Performing Arts. Enhancing the lives of the students to ensure they become positive citizens in the community continues to be Zo’s focus. We are thankful for Zo’s impact on the community.
When we got that call from Island Records & Def Jam Records to put a crazy lifestyle marketing campaign for Afrojack for Ultra/WMC 2014, we responded with a statement: “LPMG taking over #WMC!”
We put this on the back of the billboard trucks and stood by our statement! Between the billboard trucks, wrapped Ferraris, boat billboard advertisements, promotional models, street teams, two U-Haul trucks full of creative promotional products, airplanes flying over the beach with ads, a private listening session for Afrojack and crazy concert performances…We SHUT IT DOWN, taking over the land, the air, and the sea!
No way in the world could you have been in Miami and not seen or leave without knowing Afrojack’s #ForgetTheWorld is in stores 5.19.04 – salute to all our working partners and staff for making this happen! “Representing Island Records & Def Jam Records since 2004” – for a reason! #TeamResults.